Names and their Impact on Behaviour. Case of the name "Muhammad"

      Аннотация: There are businesses which earn money by doing nothing but create new names for other businesses. Choosing the brand name properly is the centerpiece of the marketing programs, it can enhance the awareness about the brand, can create brand image in favor of the company. Several ways and criteria are there for choosing brand names to build brand equity. On the other hand, from the prospective of humans when a child is born, choosing a nice name for the child is one of the most important decisions to be made. Likewise a name holds the power to shape a child's self-esteem and his identity and influences how he/she is seen and treated by others. Names have great impact on the personality and behavioral traits of a person. Muslims mostly name their children on the names of Companions (May Allah be Pleased with All) of Prophet Muhammad (Peace be Upon Him). The name of the last Prophet Muhammad (Peace be Upon Him) is used with most of the names like Muhammad Abu Bakar, Muhammad Umer, Muhammad Usman, Muhammad Ali, Muhammad Salam, Muhammad Junaid, Muhammad Ahmed and Muhammad Bilal, etc. No research has been carried out specifically by considering the name “Muhammad (Peace be Upon Him)

Ключевые слова: Behavior, Muhammad, Names, theory of planned behavior, Onomastic