Marketing Techniques to Enroll More Aeronautical Females Students.

      Аннотация: Recruitment and enrollment of females for STEM fields have become an issue among universities specializing in fields such as aviation and aeronautics. The research problem for this study was that marketing departments at aeronautical universities are challenged to attract and enroll female student applicants. A sample of 64 male and 64 female (128 students) undergraduate and graduate students at a major aeronautical university participated in a survey to better understand factors affecting female applicant's desire to enroll in a university program.

Ключевые слова: aviation, Female, marketing, STEM, university