Printing Radio!. An audience research experiment looking for new ways of global textual services

      Аннотация: In the era of new technologies and instant worldwide communication services, powerful ideas are changing the way we keep in touch. This research work in Media studies suggested one of those concepts looking for innovation and message immediacy: a radio that broadcasts using only texts. The prototype for this gadget, named e-radio, was tested compared to radio audios during several qualitative experiment trials. Qualified Media users reflected on radio listening habits and reading preferences giving away interesting conclusions. Their feedbacks can now be used for further research in this field full of thrilling challenges. As well as the e-mail came over the traditional mail services, can the e-radio do the same to our beloved radio broadcastings? Or maybe can it contribute to something even greater and yet unknown?

Ключевые слова: Audience, communication, Experiment, Media, Prototype, radio