International Marketing: A Trade Shows Perspective (Peer Reviewed Pub). International Marketing: A Trade Shows Perspective

      Аннотация: This book is designed to help potential exporters to get maximum out of trade shows participation. The book has been divided into Eight (08) chapters. Chapter 1 introduces the growing importance of world trade in Indian economy. Chapter 2 Discusses about the various strategies adopted by exporters to explore overseas markets. Chapter 3 In this chapter various types of trade fairs and exhibition have been covered extensively. International regulatory, aspects which regulates the organization of these trade shows, have been explained. Chapter 4 discusses how trade fairs and exhibitions evolved as a platform for product/service introduction in foreign markets. Chapter 5 discusses how export can be managed effectively. Highlights problems faced by exporters. Chapter 6 Various types of institutions which support the organization of these trade shows have been discussed. Chapter 7 In this chapter various Government schemes, financial as well as non-financial, of Govt. of India has been discussed. These are the schemes to promote International trade. Chapter 8 Basic principles of effective participation have been discussed. Required Arrangements for successful shows have been discussed.

Ключевые слова: Globalization, Institutional Mechanism, Trade Fairs and Exhibitions, Market Development Assistance, Switch Trading, Countervailing Duty