Globalization and Accessibility of Radio.

      Аннотация: Globalization and Digital technologies have enhanced the role of radio and have brought revolutionary changes in broadcast media. Radio has earned its own name in-spite of current glamorous screen beauty of telecast media. Development in technological fields including digital gadgets have not put any barrier against the use of Radio rather supported it by making its availability on digital equipment like Cell Phones etc. Besides, the role of digital equipment and information society is creating new avenues of accessibility and new dimensions for this two ways participatory medium. The book will provide guideline for journalists, users of social media, e-journalists, statesmen, academicians, students, broadcasters and technical operators. This book will be beneficial for community radio stations to reach the standard of new modern digital radio and will provide unique place to radio in the competitive arena of electronic media. It will give practical guideline to the anchors and presenters to use internet and social media for their broadcasting strategy. Findings of the book are based on experts’ opinions as well as on the basis of field survey.

Ключевые слова: digital technology, Globalization, Information society, Digital Equipment, Revival of Radio, Accessibility of Radio