Zindagi on Television - Bringing us closer. A Study of Pakistani TV Dramas on Indian Television

      Аннотация: Stories travel beyond borders via Television. The book captures the journey of Pakistani TV Dramas into the hearts of Television audiences in India. ZEE Network India's Zindagi Channel offers a new window to look into the common Pakistani households that are similar yet different for Indian Television audiences; bringing us closer to life in Pakistan. The present exploratory study helps in understanding the reasons for fast growing viewership of Pakistani TV Dramas on Indian Television. The book presents a garland of TV Dramas from Pakistan that demystify certain myths about women, family and relationships; redefining modernity for the easternized societies. This book is useful for the students of Journalism and Mass Communication, Television & Culture Studies, Visual Arts, Indo-Pak Entertainment Studies and for the students of Political Science, History and Sociology.

Ключевые слова: Indian television, Pakistani Television Dramas, Pakistani Fashion in India, Zindagi Gulzar Hai, Humsafar, ZEE Zindagi Channel, TV Soap operas and Women, Entertainment on Television, Urdu in TV Dramas, Fawad Khan, Mahira Khan, Television and Culture, Zee Entertainment Enterprises