Communication's Infusion in Organizational Culture and Behavior.

      Аннотация: The book is based on the concept of communication that can create an organizational culture and organizational behavior with the help of different actions like persuasion and negotiation regarding on the necessity of transition in the construction of the society. The communication’s phenomenon is the subject of analysis from alternate points of view. All the actions and behaviors of the individuals are represented by means of the organizational culture. It is good to know that the members of an organizational group cannot perfectly adapt themselves to the culture of an organization. The hereby work realizes a reliable research, from where the communication is responsible for generating the interest of people in development their self. People are communicating with each other, even when they don’t know. The paper is suitable for the students in the communication field, but also for the people who are working in the media or are interested in it.

Ключевые слова: communication, negotiation, organizational behavior, organizational culture, persuasion