Поиск по каталогу |
(строгое соответствие)
|
- Профессиональная
- Научно-популярная
- Художественная
- Публицистика
- Детская
- Искусство
- Хобби, семья, дом
- Спорт
- Путеводители
- Блокноты, тетради, открытки
Exploring Consumer Attitudes towards Different Facets of Advertising.
В наличии
Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Farzaneh Yarahmadi
ISBN: 9783659781650
Год издания: 2015
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 216
Издательство: LAP LAMBERT Academic Publishing
Цена: 43270 тг
Положить в корзину
Позиции в рубрикаторе
Сферы деятельности:Код товара: 151814
Способы доставки в город Алматы * комплектация (срок до отгрузки) не более 2 рабочих дней |
Самовывоз из города Алматы (пункты самовывоза партнёра CDEK) |
Курьерская доставка CDEK из города Москва |
Доставка Почтой России из города Москва |
Аннотация: Advertising as a major communication tool, is highly pervasive and reaches people through various mass media vehicles. In this era of consumerism and competition, advertising has gained profound recognition and importance and has grown tremendously both qualitatively and quantitatively. Advertising being the most visible part of business in general and marketing in particular has been praised but also criticized by people associated with business and non-business fields. Many facets of advertising are being discussed quite often and people hold different opinions and attitudes towards them. This book is an attempt to empirically investigate the attitude of consumers towards different facets of advertising. It explores advertising as a business tool; informational; Materialism; Media and advertising practice in Iran and India. This book concludes with a detailed discussion on how advertising has influenced consumer attitudes across different cultures.
Ключевые слова: advertising, Attitude, consumer behavior, Advertising and Materialism, Advertising and Media, Advertising as a Business tools, Marketing components, Role of advertising, Social and Ethical of Advertising