An Insight into Contemporary Researches in Business. Edited Book

      Аннотация: The world’s prospect lies in research and formation of knowledge. Research is entrenched in all human activities and is approximately instinctive. All that we are acquainted with today is the joint findings of past efforts. The very purpose of the research is to inform action. The present book is premeditated to serve this purpose. An Insight into Contemporary Researches in Business is an edited book to provide a deep insight into the research in the wide area of Business. It is a collection of scholarly chapters contributed by various authors harmonized to present diverse viewpoints and experiences in the sphere of Business. The Authors all over India and Abroad contextualized their findings within the larger body of research in the field of Business. The content of this book combines insights from theory and adding it to new real practical implications. The book is supposed to support the decisions of policy makers, scholars, corporate and academicians.

Ключевые слова: Business, Management, Marketing, Research