What Capitalism Can Learn From Innovation And Social Business?. Towards the Social Capitalism

      Аннотация: Many questions arise about capitalism, its forms, and how to transform it in a more sustainable system. Many contradictions are faced when scholars have attempted conceptually to abolish capitalism as an economic philosophy. In fact, capitalism is like energy; you cannot deny the existence of energy, but you can try to transform it in the most appropriate and productive way. Thus, the question is how to transform positively capitalism through innovations, entrepreneurship, and social business? The first part of this book makes an analysis about capitalism, innovation, and entrepreneurship. The main issue is: can innovation be a financial asset of the capitalist or an “intellectual property” of the entrepreneur? The second part of this monograph unfolds a social perspective of the capitalism, criticizing the socio-economic inefficiency and the nonprofit ideology. The last part, through a capitalistic standpoint, defines the role of social business in promoting entrepreneurship, engaging talents, and contributing in society by reducing “social pains”. Because the book stimulates curiosity through its interdisciplinarity, any reader can enjoy it, without being an economist.

Ключевые слова: capitalist, entrepreneur, Innovation, Social Business, sustainability, Social Capitalism, Social Pain, Talent Engagement, Socio-Economic Inefficiency