CSR Perception and Customer’s Reaction. An Analysis of Pakistan Telecom Industry

      Аннотация: In this research study, CSR perception was taked as independent variable upon which three other variables of interests, which are personal satisfaction, purchase intentions and switching intensions, depend. The study was undertaken by focusing on youngster population of the telecom industry only. CSR perception of the companies in the telecom sectors has a positive influence on the personal satisfaction and purchase intentions of its customers. Customers who perceive that the company’s CSR activities are doing well to the society, they are more satisfied by using their services and their chances of making a purchase decision also become high.

Ключевые слова: corporate social responsibility, CSR, marketing, CSR perception