Islamic banking and its role in customer loyalty and Satisfaction. In Malaysia

      Аннотация: Top organizations know that the road to success runs through their customers. Hence, in today’s world, companies that do not provide value to their customers create opportunities for the competitors to get these customers. Similar rules apply in the banking sector; hence, this book focuses on determining the impact of customer satisfaction, and loyalty programs on customers’ loyalty in the banking sector of Malaysia. It is obvious that customers are important stakeholders in organizations, and their satisfaction and loyalty is a priority to the management.

Ключевые слова: customer loyalty, Customer satisfaction, islamic banking