Handlooms in Early 21 century.

      Аннотация: Handloom is a cost-effective mode of textile production, primarily because of its low capital cost,environmental and social advantages of dispersed production. Handloom constitutes an important part of the non formal sector in the state of Rajasthan economy. Jaipur being the capital city the nodal agencies for implementing government programmes in the entire state are situated here. The next metro city after Delhi,Mumbai and Calcutta Jaipur has great potential for marketing and export of handloom products but the sales of handloom organizations were coming down recurrently.The official staff of one of the handloom organizations didn’t received their salaries for more than a year. This provoked the authors to do the situational analysis of handloom industry. It would help to identify the weakness and strength of the industry, and to work out certain strategies to build on the opportunities in this sector.Based on primary & secondary data and extensive fieldwork, this book provides a detailed picture of the handloom sector in Rajasthan.This book would attract the researchers,academicians, policy makers,working in the field of handloom sector.

Ключевые слова: Awareness, handloom, marketing, Socio demography