Sustaining Corporate Growth.

      Аннотация: Businesses are normally set-up by entrepreneurs with the intention of expansion/growth to adding value to discover other related markets, be more competitive, and also sustainable. Growth then, is a pre-requisite for survival of businesses. Nevertheless, the global economic crisis and constantly shifting organizational demands have necessitated keeping accurate information to enable entrepreneurs monitor their businesses effectively, and increase operational efficiency for competitive advantage. Managers strongly need some entrepreneurial ideals for improvements, and entrepreneurs similarly need some managerial perspectives. Creativity is not enough for business success, so routine management functions must be carried out efficiently for businesses to last longer. Unfortunately, most businesses lack these functions, which have resulted in the attrition rate of start-ups becoming notoriously high. This book explores the role of organizational Management Information Systems (MIS) for monitoring corporate performance and sustaining growth. MIS generally becomes operative and useful when it involves the activities of the people, technology and organization utilizing the MIS.

Ключевые слова: Corporate, Growth, sustainability