Branding and Online Banking Perspectives in Bangladesh. Empirical Studies

      Аннотация: Private label performance within the drug channel has been quite strong during the past years in the global circumstance. In Bangladesh, we have no clear idea about the private label of drugs company and they are performing as a private brand. Gonoshasthaya Pharmaceuticals Ltd (GPL) is considered the pioneer of private label drugs company in Bangladesh. “Employer Branding” is a comparatively newer terminology in the corporate world. This is an intangible asset for the corporation that adds value to employer’s job offering to the internal and external clients and candidates.United Commercial Bank Limited is a first generation bank and the competition is getting tougher day by day for survival any organization needs to hire the most suitable employees. Here comes the importance of “Employer Branding”. Technology is the torch-bearer to find out the more speedy way of communication, transaction, transportation etc.This survey report is created on the base of customers' attitude towards the newly adopted online banking by Agrani Bank Limited. Through traditional banking services to online banking they already reach 265 branches with online facility out of 906 branches in Bangladesh.

Ключевые слова: Bangladesh, empirical research, Employer Branding, marketing strategies, online banking, Private Brand, Consumers attitude, Gonoshasthaya Pharmaceuticals Ltd, UCBL, Agrani Bank Limited