Competing Effectively in international Business.

      Аннотация: This book present international business strategy that global companies will use to effectively compete in the global markets which has presented continual opportunities and challenges. The presents the global strategies in which marketing companies use competitive strategies where foreign rivals, there is a growing interest in understanding the factors related to their evaluations of and preferences for attributes associated with foreign producers. The book further provides competitive realities in today’s international markets require competitive advantages to be identified and sustained to ensure their continual survival.

Ключевые слова: International Business, value-chain activities, strategy and business environments