Banks' New Products and Customer Satisfaction in the Nigerian Banks. An Assessment of the Impact of Banks' New Products and Customer Satisfaction in the Nigerian Banking Industry

      Аннотация: The book Banks' New Products and Customer Satisfaction in the Nigerian Banks is written to provide a broad based insights into the impressing world of banking in Nigeria. As an empirical research work conducted in the country, the book adopts an interactive approach in laying a solid and theoretical background for the understanding of critical banks innovations and the value chain for banks patronage.With its clear and concise touch, the work is ideal for practitioners, self-study and equally meets the requirements for students of Banking, Marketing and Business Administration in Nigeria. It is a must read and learner friendly work.

Ключевые слова: Customer satisfaction, banks new products, nigerian banking industry