Social advertising.

      Аннотация: The paper deals with the social advertising, types and techniques of social advertising being used in business, local government, government. Emphasis is placed on communication and its psychological effects techniques. specifically deals with social advertising as a method of communication of local governments with their citizens, where the highest and the preferred form of dialogue. The work also includes a historical overview of social advertising emphasizing the Latvian experience.

Ключевые слова: Social advertising