Shaping Effect of Organizational Identity on Strategic Responses.

      Аннотация: Organizations face many decision making situations. While they have to deal with interior decisions, they should not ignore external requirements, pressures and demands of environment they live in. Different interests, different values and different interpretations direct organizations to response strategically. Organizational identity is one of the antecedent that has potential to influence strategic responses of organizations. Purpose of the book is to prepare a guideline to reveal influence of organizational identity on strategic responses of organizations in the chosen industry.

Ключевые слова: organizational identity, Strategic Response