Marketing and Sales Strategies. Their Impact on Customer Retention

      Аннотация: The growing economic pressure on companies, based on globalization and the steady development of new communication technologies, encourages improvements in all sectors. Therefore also the marketing and sales departments need to secure and optimize their performances, by increasing customer retention. Customer retention was defined and key criteria, as well as their level of impact were identified. In conclusion, a connection between different strategies in marketing as well as sales models, and the creation of customer retention was drawn.

Ключевые слова: Marketing, Marketing , Customer Loyalty, customer retention, customer satisfaction, Direct Marketing, Relationship Marketing, sales, Customer Orientation, Word of Mouth Marketing, Value Added Sales Model