Destination Management. Strategies on developing Kamchatka region as an international tourism destination

      Аннотация: Kamchatka is a region in the Russian Far East, which is unrivaled for its natural beauty and its attractiveness as a tourist destination. As the Peninsula has never been a mass tourism hot spot, its unique nature was preserved in pristine condition. The untouched world of the Russian Far East continues to attract visitors, be it for ethnographic and scientific expeditions or for sports and active recreation. Kamchatka offers a wide range of tourism opportunities, guaranteed to satisfy even the most insatiable thirst for adventure, recreation and curiosity. Kamchatka is a picturesque and full of unique tourism products and tourism opportunities landscape of natural beauty. Being peripheral and economically underdeveloped, Kamchatka however is unrivaled for its favorable ecologic environment, cultural and historical heritage, natural beauty and its attractiveness as a tourist destination. Therefore the main objective of this work is to propose various strategies how Kamchatka, rich in the natural and tourism resources and economically underdeveloped, can be established as an international tourism destination.

Ключевые слова: Destination Branding, Destination Management, Destination marketing, tourism industry, destination management strategies, destination Kamchatka, tourism region of Carinthia