Growing Small And Micro Enterprise Sector Through ICT In Kenya.

      Аннотация: The aim of this book is to provide a framework upon which the growth of MSEs can be boosted. Micro and Small Enterprises (MSEs) are rightly considered to be the engine for economic growth in developed and developing countries however, due to lack of information their growth has been hampered with,as most of them concentrate on local market,selling almost similar products. The book explore how information and Communication technology can be used to provide information that improves design and packaging of MSEs products,expand their markets,increase access to financial and credit services,but more so readily avail regulatory information in a more convenient way especially to the rural MSEs. The book proposes creation of National Data bases linked to various MSEs support organizations and tele-centres in the rural areas which can easily availed information to MSEs.

Ключевые слова: Employment, ICT, MSE/SMEs sector, Markets and Marketing Information