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Internal Equity as a Factor of Corporate Sales Growth. A comparative study of three private companies in Burkina Faso through a quantitative approach
В наличии
Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Theophile Bindeoue Nasse
ISBN: 9783659826443
Год издания: 2016
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 52
Издательство: LAP LAMBERT Academic Publishing
Цена: 20988 тг
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Сферы деятельности:Код товара: 154544
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Аннотация: The concept of internal equity in Customer Relationship Management is often neglected by companies in Burkina Faso, what causes a reduction in term of profitability. Equity and ethical practices in marketing are essential to the survival of Burkina companies especially in the context of globalization where values of fair trade are promoted and where competition is fierce. This research focuses on the contribution that fair business practices from business to customers bring in term of companies’ performance in developing countries. Data collection was performed with a questionnaire addressed to customers of two Small and Medium Enterprises (SMEs) and one Very Small Enterprise (VSE) in Burkina. Quantitative data is processed using Sphinx IQ and SPSS. The results confirm that companies in which internal equity degree is high, the sales growth is increasing due to satisfaction and repurchase.
Ключевые слова: Customer repurchase, Customer satisfaction, Growth, Internal equity, marketing., sales
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Сферы деятельности: Предпринимательская деятельность -> Менеджмент Theophile Bindeoue Nasse Internal Equity as a Factor of Companies' Economic Profitability. A comparative study of three private companies in Burkina Faso through a qualitative approach. 2015 г., 64 стр., мягкий переплет Internal equity in customer relationship management is often overlooked by companies in Burkina Faso, something that causes a lost in term of profitability. Equity and ethical practices in marketing are essential to the survival of Burkina enterprises especially in the present context of globalization, where values of fair trade are promoted and... | 23350 тг |