Managing Intercultural Communication in Global Firms. A Qualitative Research Study

      Аннотация: During the last century, the world has become much more globalized. Companies of different sizes have entered and expanded into global markets. International distribution and production networks have been set up, and products as well as services are now available to global masses. Once an organization decides to do business in new markets, its employees all over the world are forced to work together. Intercultural communication is a challenge that today’s managers of global firms inevitably have to face. This paper analyzes conflicts that arise from frequent communication between headquarters and subsidiaries. Using a qualitative research approach, it investigates the impact of culture and other factors. It also provides tips and recommendations to today's global manager on how to manage intercultural communication successfully.

Ключевые слова: Business Trip, communication, Computer-Mediated Communication, conflict, conflict management, conflicts, convergence, Corporate Control, Corporate Culture, Corporate Governance, Corporation, Cross-cultural, cross-cultural communication, Cultural Differences, Cultural diversity, culture, decentralization, divergence, Diversity Management, Expatriate, Expatriates, expats, globalisation, globalization, GLOBE, Headquarters, Hofstede, Human Resource Management, Intercultural, intercultural communication, Intercultural Competence, Intercultural Management, International Business, International business management, International Management, Knowledge Management, multicultural, multinational corporation, multinational enterprise, Nagel, Organizational Behavior, Organizational Culture, qualitative research, Triangulation, Trompenaars, virtual teams, virtuality, cross-cultural management, multicultural management, Interculturalism, multicultural teams, global business environment, managing Internationally, culturally Diverse, global leadership, global management, entering new markets, new market entry strategy, new market entry strategies, business trips, intercultural conflict management, cross-cultural conflict management, multicultural conflict management, task conflict, relationship conflict, multicultural communication, context understanding, Intercultural coaching, Hall and Hall, cultural dimensions, Centralization, causal investigations, cause and effect, causes and effects, Qualitative research study, Qualitative research approach, qualitative content analysis, Phillip Mayring, Andreas Witzel, problem-centered interviews, problem-centered interview, expert interview, Meuser, Corporate strategies, corporate strategy, Multinational firm, Global firm, Global enterprise, management of global firms, corporate structures, organizational structures, Global strategy, Internationalization strategies, Home country, host country, subsidiary management, Subsidiary governance, Corporate subsidiary governance, geographic dispersion, Trust building, virtual team work, virtual communication, communication software, Time difference, Contingency, Grounding