Private Label- A Boon for Middle Class.

      Аннотация: I am really glad that this book is being published. The book will provide insights into how private labels are perceived by the Indian Middle Class. This book will give you an understanding of how to carry out research work in Management Sciences. To quite an extent you will appreciate how private labels strive to get into the retail sector and become successful. The book clearly specifies the struggle of private labels to rise among the existing tough competition. Wish you all a happy reading.

Ключевые слова: Brand Association, Brand Loyalty, Customer satisfaction, Middle class, Perceived Quality, Price, Private Labels, store image, Store brand