Assessing the feasibility of a B2B strategy in the hearing aid sector. Using the Flowing Stream Strategy Framework

      Аннотация: The hearing aid sectors in emerging markets are mostly unregulated and highly competitive markets. This growing industry presents a unique set of business development and marketing challenges where hearing aid specialists rely on intimacy with otolaryngologists for patient referrals. This book focuses on a hearing-aid retailer in Morocco experiencing slow growth and high operational costs in this B2C sector. To overcome this challenge, Issam Skalli explores the internal and external factors of this market and makes actionable and strategic recommendations. Flowing Stream Strategy tools and principles are applied for this purpose to assess the feasibility of a B2B strategy and to propose a balanced strategic change with continuity of existing B2C operations.

Ключевые слова: distribution, Morocco, Strategic Planning, Strategy, hearing-aids