Consumer Perception of Quality on the Sale of Rice.

      Аннотация: the book entitled"consumer perception of quality on the sale of rice" analyses peoples behavior towards the rice market.with rice as a stable food widely consumed throughout the world coupled with the issue of food safety,the book analyses the overall consumption of rice and how the quality and sales of rice are related. the book aims at audience such as rice producers,sellers,consumers and whoever finds interest in researching about rice.

Ключевые слова: behavior, Consumer, perception, variables, Rice quality