Arkaik Clothing. Success and Business Lessons of a College Entrepreneur

      Аннотация: At age 16, Jordan Abidor started Arkaik Clothing out of his parents garage. By age 20, Arkaik had surpassed $1M in Annual Revenue and had nearly 30 employees working out of a Tempe, Arizona warehouse. Abidor also created an Arkaik Record Label, T-Shirt Printing company and a handful of other projects while touring the United States selling Arkaik on music festivals. While attaining his degree in Marketing, Jordan was also running a growing company while facing the US recession, increasing corporate debt and changes in the digital marketing landscape. After nearly 8 years in business and amassing record sales in 2011, by 2014 Arkaik was out of capital, employees and office space. 'Arkaik Clothing: Successes and Business Lessons of a College Entrepreneur' allowed Jordan Abidor and Thesis-Partner Alex Trichak to explore how this company used social media marketing, strategic partnerships with musicians and word of mouth to explode in popularity in 2011, and why a mere three years later, was no longer in business.

Ключевые слова: Accounting, Bands, Business Management, Ecommerce, education, email, Email Marketing, Entrepreneurship, Facebook, Finance, Founder, Lessons, Life Lessons, Management, Management Education, marketing, music, Pinterest, social entrepreneur, Social Media, Social Media Marketing, success, Twitter, business owner, high school business, young business owner, Marketing Instruction, Management Class, College Business, young entrepreneur, web entrepreneur, ideas entrepreneur, business ideas, record label, clothing company, t-shirt