Поиск по каталогу |
(строгое соответствие)
|
- Профессиональная
- Научно-популярная
- Художественная
- Публицистика
- Детская
- Искусство
- Хобби, семья, дом
- Спорт
- Путеводители
- Блокноты, тетради, открытки
Consumer Assessment of New Creative Products - China and the US.
В наличии
Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Eva Teruzzi and Sel?uk Acar
ISBN: 9783659851032
Год издания: 2016
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 128
Издательство: LAP LAMBERT Academic Publishing
Цена: 22236 тг
Положить в корзину
Способы доставки в город Алматы * комплектация (срок до отгрузки) не более 2 рабочих дней |
Самовывоз из города Алматы (пункты самовывоза партнёра CDEK) |
Курьерская доставка CDEK из города Москва |
Доставка Почтой России из города Москва |
Аннотация: This cross-cultural research investigates how consumers assess creativity in new products and if their assessment impacts desire to own. Implicit and explicit scale-based measures were tested in China and the U.S. in online consumer samples and were positively correlated. Novelty, affect and importance dimensions of creative products were tested through Horn and Salvendy’s (2006, 2009) Product Creativity Measurement (PCM) scale. Findings point to a different role of novelty in determining desirability of creative new products across-cultures. In fact, novelty and affect are key to explain desire to own in China, while affect and importance are the drivers in the U.S. Affect, which can be viewed as hedonic value, is the key driver of desire to own creative new products across-cultures. Individual differences related to demographics, tolerance of ambiguity and interest in the study product category were also examined. Findings related to novelty, affect and tolerance of ambiguity suggest that traditional cross-cultural views need to be reconsidered. The study has been administered to a sample of 502 consumers aged 18 or older, evenly distributed between genders
Ключевые слова: Affect, cat, China, Creativity, cross-cultural, Hofstede, horn, Innovation, USA, new creative product, consumer assessment, desire to buy, tolerance of ambiguity, hedonic value, surprise, implicit measurement, explicit measurement, Amabile, Besemer, Salvendy, cross-cultural translation