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Administered public recreation services marketing.
В наличии
Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Edouard Novatorov
ISBN: 9783639864915
Год издания: 2016
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 252
Издательство: Scholars' Press
Цена: 54228 тг
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Ожидает определения тематики
Код товара: 155660
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Аннотация: The book is about public recreation.The critical theory approach to the study primary used non-empirical procedures data collection and analytic procedures which included investigative research, negative case analysis, and theoretical triangulation. These procedures were supplemented with empirical data collected from in-depth interviews with five scholars and with three parks and recreation managers. Results of the non-empirical procedures revealed the biased selective nature of the current conceptualization of public park and recreation marketing and the existence of alternative conceptualizations which have been ignored. The existing and alternative models were discussed with scholars and park and recreation managers. Support was found for the alternative models. From these data an alternative conceptualization of public recreation marketing was developed and named the concept of administered marketing. Implications for recreation managers are discussed. Directions for future research into the administratively managed recreation marketing concept are suggested.
Ключевые слова: critical theory, Marketing, Recreation
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