The Psychological Factors of Corporate Dressing.

      Аннотация: Fashion Psychology and Corporate dressing are the new domains of research. It is basically how choice of clothing plays a vital role in your personality. This particular research study was conducted on a total of 42 participants in the city of Bangalore, India. Individuals from the industries of Media, Education & Management were targeted. A small survey was taken wherein the participants were provided three pictures (Casual/Semi-Formal/Business-Formal) and five psychological factors, Confidence, Self-Esteem, Self-Identity, Motivation & Leadership. They had to rank their order of preference. Through in-depth analysis awareness of the term 'Power Dressing' was also understood.

Ключевые слова: psychology, fashion psychology, corporate dressing, power dressing