The Development of an Instrument to Measure Intrapreneurship.

      Аннотация: In 1985 Pinchot coined the term ‘intrapreneurship’, short for intra-corporate entrepreneurship, which describes the practice of entrepreneurship within organisations. Intrapreneurship is increasingly becoming a term used in the business world to describe organisations that are willing to pursue opportunities, initiate actions, and emphasise new, innovative products or services. Due to the dynamic nature of modern organisations, it is imperative that organisations and their managers remain receptive to new ideas, approaches and attitudes. It is therefore the belief that rapid and cost-effective innovation is the primary source of lasting competitive advantage in the twenty-first century, leaving organisations no alternative but to become intrapreneurial or cease to exist. This book focuses on this need and examines ways in which Intrapreneurship can be measured in organisations in order to provide a benchmark for further organisational development.

Ключевые слова: Entrepreneurship, Intrapreneurship, corporate organisation