Cluster Development: A Research Journey of Taking Foundry to Dairy. How One Industrial Cluster Explored Opportunities in Gujarat (India) Dairy Sector

      Аннотация: This book on Cluster Development is basically a narration by the author of his project journey wherein he prepared a frame work for an industrial cluster based in Haryana state of India to explore business opportunities in another state of India called Gujarat. This book has presented the theory of cluster development in a very practical manner it is practical because here the information has been documented in steps through which the author himself passed when he started to work on this project.As a management scholar and practitioner one can infer the basic and practical understanding of certain management concepts like B2B Business, Strategy for expansion, Development Communication, Marketing and overall Cluster development from this book. Cluster Development is a positive step in the direction of Make in India because there is a need for Indian industries to get robust and integrated.

Ключевые слова: Dairy Co-operatives, industrial cluster, market development, Go to market strategy, Small Scale industrial units