Measuring Consumers' Preferences Towards Mobile Service Providers. A study on consumer satisfaction levels based on services delivered

      Аннотация: Satisfying customers is a challenge for any service company and loyalty begins to question companies whether their customers' perception are meeting their standards of services. Stiff competition in this modern era of technology has led to rising value added services to upscale cellular subscribers and setting up USPs every year. So how does studying consumers' perception affect the company and its loyalty? Will it be the breakthrough to deliver customer delights? His maiden research conducted in 2015 with 250+ hours of work, Mohammed Azmathullah discusses major insights as to how customers perceive services provided by cellular companies and what level of satisfaction makes them loyal. As once stated by Philip Kotler "The best advertising is done by satisfied customers"

Ключевые слова: cellular, Customer satisfaction, customer service, Market Research, Perception, problems faced, Telecommunications, Value Added Services (VAS), Mobile Service Providers, Pilot Survey