International Green Marketing and Retail Companies.

      Аннотация: The studies in the book concentrate on the study of the international marketing and retail companies’ issues. International marketing considering the green marketing or environmental eco-friendly by judging consumers as a core model, while retail companies focused on the financial ratios which affects the performance of the retail industry directly. The findings in this research have provided some feedback for the green marketers in formulating their various strategies on how to attract customers to purchase their green products. It is very important to highlight the green innovation process, as it is easy to imitate the final product, compared to the process. Meanwhile, for retail companies, the results mostly corroborate the known results in the literature on the role of the financial ratios in explaining the performance of the retail companies. In particular, beside those financial ratios, other policies and initiatives could encourage firm growth, which has positive relationship with profitability.

Ключевые слова: green marketing, Retailing Companies, marketing