Effectively Incorporating Social Media: A Case Study on Cadbury.

      Аннотация: This book was based on the premise that social media marketing has come with a force; changing almost everything about how marketing is done within a contemporary society. It takes a focus on what it offers in form of an array of opportunities organisations can benefit from; but also around the idea that organisations are able to join and have a conversation with several amount of their customers on a daily basis. Therefore this piece of work is an exploratory research on social media marketing, its functions and best practices.

Ключевые слова: new media, Social Media, social technology, Internet, Social Network Sites