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Determining A Successful Approach To Bakery Growth. A Qualitative Analysis Of Growth-based Decision-making In Malaysia and the United Kingdom
В наличии
Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Muhammad Syazni Mohd Taroni
ISBN: 9783659854507
Год издания: 2016
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 104
Издательство: LAP LAMBERT Academic Publishing
Цена: 32031 тг
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Сферы деятельности:Код товара: 156748
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Аннотация: This study was carried out to determine how a Malaysian bakery can successfully grow by using a state-based absorptive capacity-tipping point framework. The focus of this study is on the parameters that relate to the entrepreneurial decision-making process. A qualitative approach was chosen, with a combination of interview-based data collection in the UK and Malaysia and a reference case inserted to act as a practical viewpoint. Two main themes were explored -HRM and marketing- and their relation to decision-making were determined using content analysis. Much like the actual growth process, this study found that growth-based decision-making is idiosyncratic and dynamic, with both HRM and marketing reliant on prior knowledge and experiences, which may vary greatly between individuals. This has spurred the study to include a new tipping point into the framework, the entrepreneur, to accommodate for further idiosyncrasies in growth.
Ключевые слова: bakery, human resources, Management, marketing, Small Business Growth, small business