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Marketing Management: Indian Rural Market Perspective.
В наличии
Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Nitin Zaware
ISBN: 9783659824876
Год издания: 2016
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 264
Издательство: LAP LAMBERT Academic Publishing
Цена: 51267 тг
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Позиции в рубрикаторе
Сферы деятельности:Код товара: 156769
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Аннотация: This book “Marketing Management: Indian Rural Market Perspective’; has been published for those who wants to develop product and market for Indian rural market. It clearly explains the fundamentals of the subject and it designed to give insight to the reader with practical approach. Almost all the aspects of marketing management and rural marketing have been covered in this book. The rural customer has to be understood in terms of his level of need, his ability and willingness to pay a particular amount for his needs being served, the way he would like to be delivered, and his most preferred method of assessing information about the product and services. The elements of the marketing mix are intricately sensitively related to each other. This book “Marketing Management: Indian Rural Market Perspective’; has been published for those who wants to develop product and market for Indian rural market. It clearly explains the fundamentals of the subject and it designed to give insight to the reader with practical approach. Almost all the aspects of marketing management and rural marketing have been covered in this book.
Ключевые слова: Marketing Management, marketing strategy, Indian Rural Market, Rural Marketing Mix