Airline’s Strategies on New Media and Online Sales. Bahrain

      Аннотация: There are many different thoughts about the online travel industry and its influence across the world. Airlines boast of successful online initiatives that amount millions in revenues, and claim figures are growing year on year. Researches and travel industry experts share contrasting opinions of the various factors that are affecting online adoption rates in different parts of the world. This publication looks at how the travelers in Bahrain are reacting to the recent online marketing and sales efforts by international Airlines. Find out how thoughts and actions by individuals belonging to different cultures, demographics and backgrounds differ when it comes to accepting the new realities of the travel industry.

Ключевые слова: airlines, online marketing, Travel, Online Travel