Career Management of Employees with Specific Respect to HR 2.0. An Enterprise Perspective

      Аннотация: Human Resource Management has not only an influence on the productivity of the employees, but also on the company’s turnover and profitability as well as on its corporate financial performance in general. It is therefore essential for both the entrepreneur of a Small and Medium Sized Enterprise and HR Manager of an internationally operating enterprise to deal with topics such as Recruiting, Onboarding, Talent Management and Employer Branding. The present work aims to identify general components of Human Resource Management, and aims furthermore specifically to establish the process changes in HR Management in the last decades. Moreover, it will also show that traditional HR Management has already reached the ‘next level’; HR 2.0 is particularly shaped by the impact of social media and software applications. By means of qualitative research and conducting 17 interviews with HR experts, the dimension of Austrian enterprises that are already aware of the term ‘HR 2.0’ was investigated and in a further context, the research most notably elaborated on the economic sector and the company size, for which HR 2.0 is of particular relevance for.

Ключевые слова: Employer Branding, Generation Y, Industry 4.0, Social Media, Talent Management, Human Resource Management 2.0, Software Applications