Most significant factor of billboard in attracting customer attention. As an outdoor advertising: A study on Dhaka city

      Аннотация: The study in this research has provided deeper future of the use of the factors of billboard when designing a billboard. According to the findings of this research it makes way for some further attractive research opportunities. The researcher provides the following suggestions for further study: • To experiment the conclusions on a much larger random sample to get more accurate result. • Use of observational research to investigate whether sexual emotion actually attracts the attention of the customers or not. • To inspect the perception of a billboard with the personality of the product as a base instead of gender. • To further examine the billboard as an outdoor advertising vehicle in specific product segment. • Use of observational research to investigate whether billboard advertisement in the working area actually attracts customers attention or not.

Ключевые слова: advertising, attention, Billboards, outdoor advertising