Поиск по каталогу |
(строгое соответствие)
|
- Профессиональная
- Научно-популярная
- Художественная
- Публицистика
- Детская
- Искусство
- Хобби, семья, дом
- Спорт
- Путеводители
- Блокноты, тетради, открытки
Marketing Principles and Practice. A Descriptive Study on Promotion Ideology and Training
В наличии
Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Ezekiel Okon Akpan
ISBN: 9783659835261
Год издания: 2016
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 184
Издательство: LAP LAMBERT Academic Publishing
Цена: 43101 тг
Положить в корзину
Позиции в рубрикаторе
Сферы деятельности:Код товара: 157494
Способы доставки в город Алматы * комплектация (срок до отгрузки) не более 2 рабочих дней |
Самовывоз из города Алматы (пункты самовывоза партнёра CDEK) |
Курьерская доставка CDEK из города Москва |
Доставка Почтой России из города Москва |
Аннотация: Marketing is one of the three basic economic elements on which the economic system of any society is built. Marketing as an economic element is dormant in some societies but it enters economic system as an essential element in the process of economic development. It is too often construed as a mere process in which goods is physically moved from where they are produced to where they are consumed. This view is very narrow and misleading since marketing as an economic element is essential at all levels of development in an economy. It is a matter of mere differences in the manner its roles are performed as determined by the needs and circumstances of each developmental stage. It is this narrow and misleading mind-set that this book, “Marketing: Principles and Practice”, attempts to analysed for correction.
Ключевые слова: marketing, Products and Profitability
Похожие издания
Сферы деятельности: Предпринимательская деятельность -> Менеджмент Mahesh Kadam Cooperative Marketing. Principles and Practices of Cooperative Marketing. 1905 г., 124 стр., мягкий переплет The object of co-operative marketing is for producers to sell products surplus to their own needs and those of their immediate neighbors. The great majority of marketing co-operatives deal with agricultural produce, industry perspective and allied livelihood business.The book give the attire of new avenues to Cooperative pricing, customer... | 35645 тг |