Emerging Markets of Automotive Lubricants in India: A Critical Study.

      Аннотация: Insights through this study aims to examine the Lubricants business landscape in India by analyzing the key growth area, This report aims to provide bottom-up analysis on how the end-user segments are expected to evolve, and how this will impact the future growth of lubricants (products) in these segments, and overall lubricants market in India.The study is targeted at lubricant manufacturers, distributors and retailers who are keen to build an understanding of the automotive lubricants industry in India. In order to achieve the five objective framed five hypothesis were formulated and tested by using Chi-square test, Spearmen’s rank correlation co-efficient Rho test, and Yule’s’ Q test. Questionnaire method, Non Probability convenience sampling method was used in survey. The research study is presented in a total of five chapters followed by appendix. The findings and suggestions are understandable.The study provides a richer and deeper understanding of the competitive analysis of lubricant market, the changing expectations and purchasing criteria of customers, channel of distribution and marketing strategies to be adopted in emerging Indian rural markets.

Ключевые слова: marketing strategies, Automotive Lubricant, Rural Markets, Fake Lubricants