Economics and Marketing Pattern of Banana Cultivation. An Economic and marketing pattern approach

      Аннотация: The present research study being undertaken during the year 2012-13 in Wokha district of Nagaland for the assessment of production and marketing of banana. The present study comprises of 60 sample farmers, following the multi stage stratified random sampling technique. Channel I was the most effective for marginal and small group of farmer and Channel II was the most effective for medium group of farmer. The per hectare marketed surplus was highest for the medium group, the amount being 114.31 q followed by 112.52 q, 110.85 q for small and marginal group of farmer respectively. The highest marketing cost was in channel II, the amount being Rs 92.19/-. The marketing cost for Channel I was Rs 66.74/-. The marketing margin earned by the fruit vendor was Rs 142.94/- per quintal. In the present study, two marketing channels of banana in Wokha district of Nagaland The average family size of banana growers in the study area was found to be 6.31. In the present study an attempt was also made to study the problems faced by the farmer in production and marketing of banana in the study area. Pest and disease problem was the most felt by the respondent.

Ключевые слова: banana, Cultivation, economics, marketing, PATTERN, state