Investors' Perceptions on Mutual Funds.

      Аннотация: The book throws an insight on the perception of the investors towards investment in mutual funds. The advantages perceived by the investors have been thoroughly understood and evaluated. The relationship between various demographic variables has been thoroughly understood along with the prominent factors for evaluating the perception of the investor. The book will help the AMC's to design a customized product for the investors as per there requirements. The book will also help the AMC's to understand the importance of various sources of information to the investors and the need of which source of information is most important to which segment of investor.Investor's Mutual Fund preferences have been classified into three to four specific factors for the detailed further study and research, even the factors relating to Investor's Satisfaction have been understood.

Ключевые слова: Investors Perception, mutual funds