Why and how Chinese postgraduates choose to study a British programme?.

      Аннотация: This research is the first study applied a mix method of qualitative and quantitative to investigate the niche market – ‘how and why Chinese students have made their choices of enrolling into a British postgraduate Business and Management (B&M)programme’. In my sample, all Chinese participants were selected rigorously, they were studying a postgraduate B&M programme in seven Northwest universities of the UK in the academic year 2011/2012. The empirical findings indicate the paths in their choice processes and the factors/variables attracted the students from China to study the programme in the UK rather than in other countries.

Ключевые слова: Decision Making, Chinese Postgraduate, Business and Management Studies, Marketing/Recruitment Strategies