Marketing Research. A Modern Approach

      Аннотация: Marketing Research is any organized effort to gather information about target market or customer.It is a way of getting an overview of consumer's wants need and belief.The successful researcher/Marketer are those who get perfect idea about the market and provide appropriate solution to problems.In this book best possible way has been incorporated so that researcher can get better way to find problem so that exact solution can be provided to satisfy customer's need and wants.

Ключевые слова: marketing research