Assessment of the Catholic Church’s Role in Marketing Agro-products. A Case study of Katikamu North Sub-County, Kasana-Luweero Diocese, Uganda

      Аннотация: In this book, the author examines how the Catholic Church who has always been the protagonist of civilization and development, has influenced marketing of agro-products especially in the rural Uganda. The Catholic Church in Uganda has been found very vibrant in the education sector, in the health sectors,currently we see it in the banking sector as well as in the insurance sector. Can the same Church be located in the marketing sector? The author points out the importance of the Uganda's Catholic Church to be even more involved in the marketing of agro-products since over 70% of this population are farmers. The Catholic Church leaders need to know how the money that the Christians bring to Church, or to schools to pay tuition, or to the health centers for medication is made. What do the members grow? Where and how are the products sold. Knowledge of this information would very much help the Church leaders to respond to the marketing sector just as they respond to the other sectors like health and education. For without straightening the marketing sector, a rural Christian who is a farmer may fail to benefit from other services that the Catholic Church promotes.

Ключевые слова: Catholic Church, marketing, rural areas, Agro-products