Social communication in the real and virtual world, Vol. 3. Communication aspects of marketing, management and tourism

      Аннотация: This volume comprises some issues related to the social communication in the real and virtual world, and its dimensions of marketing, management and tourism, including psycho-social aspects. It is an approach of some important issues related to the theme and expands the existing research and knowledge streams in this disciplines of science and practice, with emphasizing an interdisciplinary approach. The editors hope for contribution to the more wide social and scientific discussion on the theoretical and practical use of communication in real and virtual world in aspects of marketing, management and tourism.

Ключевые слова: marketing, real and virtual world, management and tourism, psycho-social aspects, communication