Ecotourism in Ecuador.

      Аннотация: Ecuador's biodiversity is the largest in the Western Hemisphere. This represents a huge marketing opportunity to promote ecotourism in this country. The strategy used to create a communications campaign was to expose the target audience to diverse natural environment of Ecuador. Ecotourism will be promoted by highlighting the destinations including the Galapagos Islands, the Coast, the Highland or Andes, and the Amazonia.

Ключевые слова: Ecuador, marketing, advertising campaign, ecotourism, karina lange, south america parks